OCEAN SPRAY INVESTS IN CRAISINS DRIED CRANBERRIES RANGE
Cranberry specialist Ocean Spray is investing in its Craisins dried cranberries range with a support programme led by national TV advertising.
The six week TV campaign, kicking off this month, will feature a five second Craisins dried cranberries tag at the end of the Ocean Spray Cranberry Classic juice drink commercial and will reach 80% of housewives with children.
The campaign marks Craisins dried cranberries first ever appearance on UK TV screens.
Supporting the TV burst is a ‘Try Me Free’ promotion on 150g packs of Craisins dried cranberries which will be carried on 700,000 Ocean Spray juice cartons from November.
This will be followed by ‘near store’ sampling in 100 stores before Christmas.
In addition all key multiple retailers will carry a price promotion offering 150g Craisins dried cranberries packs for a £1 with off shelf merchandising units planned to give greater prominence to the price deal in store.
A series of consumer competitions will appear in mainstream women’s magazines over the next six months supporting Craisins dried cranberries as part of an Ocean Spray portfolio push.
Ocean Spray Craisins dried cranberries are available in the following case sizes: 20x25g Craisins dried cranberries; 8x150g Craisins dried cranberries; 6x250g Craisins dried cranberries; and 12x75g Chocolate Coated Craisins dried cranberries.
