Following on from a year as one of the UK’s fastest growing energy drink brands, No Fear launching new “No Fear Supercharged”.
Supercharged has the same taste as regular No Fear but with 50% more caffeine per 100ml.
The levels of caffeine, taurine, B vitamins, inositol, and glucoronolactone are increased by 50% however, the 355ml size of the can aims to satisfy consumers who want a large buzz of energy without the large can format.
Unique to the UK market, No Fear Supercharged will join the 485ml resealable can, also a UK first.
No Fear’s YOY growth has been 52% versus market growth of 13.9%, delivered through a combination of product innovation (including the UK’s first and only resealable can), taste and key partnerships such as the recent tie-up with the blockbuster The Dark Knight Rises.
No Fear Supercharged will be available in 12 x 355ml cans and will have a recommended retail price of £1.19.