Building on its current range of cocktail pouches, Malibu is introducing a new flavour to its pre-mixed cocktails portfolio this month; Blue Hawaiian.
The new pouch is a blend of Malibu, Pineapple and Cherry (12.5% ABV).
The colourful, lightweight pouch includes an in-built tap and carry-handle for convenience, aiming to make it an appealing proposition for retailers looking to capitalise on the sharing opportunity.
The Malibu Blue Hawaiian 1L pouch will be available in Asda at an RRP of £12.99 this October, ahead of the Christmas party season.
Patrick Venning, marketing director at Pernod Ricard UK, said:
“The new Blue Hawaiian pouch offers Malibu shoppers the convenience, innovation and ‘newness’ that we know they seek from the ready-to-serve category, and provides an eye-catching, easy-to-use format that they can take straight to their social occasions.”