Fresh soup brand New Covent Garden has unveiled its latest Soup of the Month.
‘Bean & Bacon Warmer’ is a soup comprising tomatoes, carrots and bacon with kidney, pinto, blackeye, flageolet and haricot beans.
The soup is the latest recipe to have been created via New Covent Garden’s social media campaign, whereby soup fans are invited to submit recipes based on a specific theme.
Consumer Lynne Crowther created this month’s selected soup, based on a theme of ‘Winter Warmers’.
Nigel Parrott, Hain Daniels’ Group Marketing Director, said:
“November is the ideal time to stock up on warming meal options.
“As the nights draw in, consumers are looking for ‘comfort food’ that’s satisfying and simple to prepare, and soup is the ideal solution.
“Lynne’s hearty, smokey soup will have great appeal for chilly consumers this November.
“Its inviting packaging, complete with images of gloves, hat and wellies to represent the season, will have great stand-out on shelf and drive consumers to the soup fixture.”
‘Bean & Bacon Warmer’ is available in outers of six, with an RRP of £2.20.
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