Soft drinks manufacturer Britvic is launching a national sampling campaign for drench juicy spring water, following the introduction of naturally-sourced Stevia in August.
The sampling campaign, which kicks of this month for a four week period, will target high streets throughout the UK, engaging with shoppers to drive purchase.
In addition to the national sampling campaign, customers of a select number of retailers will be offered a free drench juicy spring water bottle with every newspaper purchased and coupons for a free bottle will be given out at some till-points.
Britvic predicts over 420,000 interactions throughout the activity, creating greater awareness and penetration for the brand.
Drench juicy spring water will also use social media channels Facebook and You Tube to increase its reach, engaging with consumers at relevant times of the working day with a fun hydration message – www.youtube.co.uk/staydrenched.
The aim of the sampling and digital activity is to ensure that the flavoured spring water is top-of-mind when consumers are making purchasing decisions in-store.
The drench juicy spring water range comes in a 440ml PET bottle and includes Orange & Passionfruit, Cranberry & Raspberry and Blackcurrant & Apple variants.