MARS LAUNCHES NEW CARAMEL DRINK
October 10th, 2012
Mars Chocolate Drinks and Treats is extending its Mars Refuel milk drinks range with the introduction of new Mars Refuel Caramel.
The new drink follows the recent launch of the Mars Caramel chocolate bar, and aims to capitalise on the same Mars caramel flavour that consumers already know.
While Mars Refuel Caramel is presented to consumers in chilled refrigerators, the product is ambient, with a six month shelf life meaning that there is little chance of any wastage.
New Mars Refuel Caramel is available in 350ml sports cap, eight bottles per case.
The product is launching with an RSP is £1.09.
