Lucozade is introducing its first ever Pink Lemonade flavoured variant to the Lucozade Energy range.
The NPD will tap into a new flavour profile for the Lucozade brand driving sales in the sports and energy category which is already the fastest growing segment in soft drinks .
The latest offering from the makers of Lucozade aims to stand out by offering a new flavour within the category.
Recent flavour tests conducted by the makers of Lucozade indicate that new Pink Lemonade will capitalise on the needs states of shoppers within the sports and energy sector.
Meanwhile, the pink bottles hope to grab consumers’ attention by creating stand out on shelf and in turn generate sales for retailers.
The new addition to the Lucozade Energy portfolio is expected to continue the brand’s track record of successful NPD.
Following on from the success of Lucozade Energy Cola in 2011, where 53% of sales were incremental to the sports and energy category, retailers are encouraged to maximise the sales opportunity this presents.
Roxana Parvizi, Brand Manager, Lucozade Energy said:
“NPD is a key driver for growth in the soft drinks category and the launch of Lucozade Energy Pink Lemonade will generate huge excitement and strong sales for retailers.
“The Lucozade brand is becoming renowned for launching consumer-centric, category changing NPD and Lucozade Energy Pink Lemonade is testament to this.
“As the biggest brand in sports and energy, we are confident that our new Pink Lemonade flavour is going to be a huge success and a must stock for retailers.”
Lucozade has delivered 43% growth to the sports and energy through NPD in 2011 and is the UK’s 8th biggest FMCG brand.
Lucozade Energy Pink Lemonade is available now and will be supported with a range of POS material which has been developed for retailers to highlight the NPD in-store.