Kallo, the natural and organic food brand, is embarking on a major sampling initiative with Tesco and encouraging consumers to try its new Corn Cakes.
With 25 calories compared to 90 calories for the average slice of bread, the new Corn Cakes are made with only two ingredients – corn and a touch of salt.
This move coincides with the brand’s biggest ever TV advertising campaign that went live earlier this month and 25% year on year growth for Kallo’s healthy snacks products.
Kallo Corn Cakes hope to be a trend in corn snacking, following the growth in popcorn and consumer’s growing enjoyment of all South American and Mexican eating.
They are suitable for vegetarians and vegans and contain no gluten containing ingredients.
Naomi Cosgrove, Kallo Brand Controller said:
“Our plans with Tesco build on what has already been an incredible time for Kallo.
“This year we have had our first TV campaign for three years, introduced seven new products and enjoyed a staggering 25% year on year growth for our healthy snacks products.
“We know we have something really special with our Kallo Corn Cakes and are leading the Corn Cake revolution! Our customers are often challenged to find a healthy and tasty alternative to bread, and with our new Corn Cakes we know we’ve got the formula just right.
“Unflavoured, yet tasty enough to eat on their own, they are the perfect base for any topping, sweet or savoury, and look set to take on the mantle of the next big thing in corn snacking.
“Everyone loves our Kallo Organic Belgian Milk and Dark Chocolate Rice Cake Thins and as they are the star of the new TV campaign, we wanted to share these with as many people too.”
Kallo’s Corn Cakes are available from Tesco, Waitrose, and Health Stores and RRP of £1.19.
The Organic Belgian Milk and Dark Chocolate Rice Cake Thins are available in most leading retailers including Tesco, Sainsbury’s, Waitrose and Morrisons with an RRP of £1.49.
The full Kallo Organic Belgian Chocolate Rice Cake Thins range includes:
Kallo Organic Belgian Milk Chocolate Rice Cake thins 90g RRP £1.49
Kallo Organic Belgian Dark Chocolate Rice Cake thins 90g RRP £1.49
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