Heinz is launching its new Heinz Beanz with Flavour range – including Cheddar Cheese, Tomato with Garlic & Herbs, Curry, Barbecue, and Fiery Chilli.
The range aims to offer shoppers inspiration and more variety as well as drive category sales.
On shelf this month, the new flavours in 390g cans hope to help liven up mealtimes by allowing them to try the new recipes.
With each variety containing ‘1 of your 5 a day’ the new range is launching with an RRP of £0.84.
Each flavour is best eaten on toast or a jacket potato, making them a ‘centre of plate’ offering, rather than a side-of-plate accompaniment.
Furthermore, the pack design was created to maintain the Heinz Beanz Blue beacon, but uses distinct colours and imagery of ingredients across labels and shelf-ready packaging to ensure stand out on shelf.
Katherine Broadley, Senior Brand Manager for Heinz Beanz, said:
“We are confident these new varieties will provide shoppers with the inspiration they desire to add more variety to their mealtimes, whilst still giving the goodness and value that we know they love.”