Heinz is launching a cross-category in-store campaign ‘For Great Tasting Winter Warmerz, IT HAS TO BE HEINZ’.
The campaign visual aims to add ‘a little fun’ with products dressed in winter hats and scarves, hoping to bring out the personality of the brand.
The Heinz ‘Winter Warmerz’ campaign acts to remind consumers that Heinz is there to provide warming foods during the winter.
From Heinz Beanz on toast to a bowl of Heinz Cream of Tomato Soup, or using Heinz Tomato Ketchup to make homemade cottage pie taste of tomato, Heinz hopes to stay popular this winter.
Launching from October, Heinz will drive messaging to shoppers by delivering a tailored cross-category shopper marketing campaign through grocery and convenience stores.
The campaign aims to provide emotional and rational reasons to buy Heinz products through promotions and competitions with the ‘Winter Warmerz’ theme reminding shoppers of their connection with the Heinz brand.
This campaign will also complement broader ‘IT HAS TO BE HEINZ’ marketing activities.
Tracey Rogers, Heinz Shopper Marketing Development Manager, said:
“As the long and cold winter nights begin to draw in and you are seeking warmth and comfort, the ‘Winter Warmerz’ campaign will remind consumers that when it starts to get cold, ‘IT HAS TO BE HEINZ.’
“By adopting a multi-media approach and building on the success of the previous ‘IT HAS TO BE HEINZ’ campaigns, we are confident shoppers will be inspired to enjoy the Heinz ranges this winter.”