Heinz has launched a new range of ketchups in a jar crafted to complement more consumers’ mealtimes, designed with adults in mind.
Heinz’s new ketchup range aims to drive new usage occasions by allowing consumers to spoon a generous serving of the ketchup onto more of their meals.
In-store from October, the new range includes a thick texture in 300g glass jars.
Made with quality ingredients and a tomatoey taste, the new range has an RRP of £1.79 and is available in the following varieties:
· Heinz Tomato Ketchup Balsamic Vinegar, Basil and Oregano – designed to accompany chicken dishes, pork chops and roasted vegetables
· Heinz Tomato Ketchup Roasted Garlic, Thyme and Honey – designed to go with dishes such as meatballs, steak and lasagne
Emma Rumble, Senior Brand Manager at Heinz, said:
“We’ve developed a new range of tasty ketchups – rich, thick and full of flavour – to complement more of the meals we know our adult consumers eat.
“Our aim is for Heinz Tomato Ketchup to be enjoyed at every mealtime, and the new jar format means our consumers can simply spoon out and enjoy more often.
“Launching our new ketchup range is another example of our continued commitment to developing new innovations that create excitement in the category.”
The launch of the campaign will be supported by an integrated campaign including in-store activity.
Heinz Tomato Ketchup is the market leader with a 77% value share of the total Tomato Ketchup category worth £153m.