With promotions and consumer-engagement ever important in the kids smoothies sector, Happy Monkey has done a deal to celebrate the launch of the Madagascar 3 film in the UK.
The smoothie maker has teamed up with Sea Life to offer free children’s entry to a Sea Life centre or sanctuary and there is also the chance to win a ‘Madagascar 3’ experience for a family of four at a Sea Life centre.
Consumers use a special code found on promotional packs of Happy Monkey to register online and they will then be sent a voucher which gives free entry for one child (when accompanying a paying adult) to a Sea Life centre.
They will also be entered into a prize draw and one lucky family will win a ‘Madagascar 3’ experience at a Sea Life attraction, feeding penguins or sharks.
The special Sea Life/Madagascar 3 promotional packs are available in store now through Sainsbury’s, Waitrose, Ocado, Asda, Nisa and Dunnes in Ireland, with the promotion running until March 2013.