Hain Daniels has announced that it will launch Greek Gods, a premium Greek style yogurt, in the UK.
Greek Gods was founded in the USA by three friends who wanted authentic products that reflected their Greek heritage.
Since it was acquired by Hain Celestial, Greek Gods has gone on to become the fastest growing brand in the Group.
Greek Gods is an alternative to other Greek yoghurt on the market.
Each flavour is “infused” with honey, making it an accompaniment for breakfast cereal or fruit as well as a snack to be eaten on its own.
The range will initially be supported by radio competitions, front of store sampling and social media activity including couponing.
The Greek Gods range of Honey, Honey & Vanilla, Honey & Strawberry and Honey & Clementine will be available in abundant 680g tubs in Sainsbury’s stores from 22 November.