CATHEDRAL CITY CELEBRATES £250 BRAND VALUE
Dairy Crest announces this month that Cathedral City, the cheddar brand, has reached £250m in value, a first for any brand in the Pre Pack Cheese category.
Cathedral City’s value is now more than four times greater than its closest competitor.
Delivering on value and volume sales growth year on year, the brand is enjoying 20.9% value growth and a 15.7% volume growth on a 52 week MAT basis.
Jackie Wilson, Cathedral City, Marketing Manager said:
Cathedral City
“We are delighted to have reached this £250m value milestone, demonstrating Cathedral City’s ability to continue to grow successfully delivering on quality and consumer demand, as we have done for over 15 years.
“We take our position as the nation’s favourite very seriously.”
The Cheese category is worth £2.5bn[iv], growing 3.3%[v] in value. Everyday Block is the largest sector in this category worth more than £1bn driven by mature and growing 3.4%[vi] in value.
