BURTON’S UNVEILS FESTIVE CADBURY BISCUIT RANGE
Burton’s Biscuit Company has unveiled its Cadbury Biscuits Christmas range, which aims to help retailers maximise sales over the lucrative Christmas period, valued at £91m.
Burton’s has been the fastest growing manufacturer for the last two Christmases with 39% & 28% value growth respectively.
The latest Christmas range from Cadbury Biscuits is made up of 12 SKUs, designed to offer ‘something for everyone’ from treats, to sharing and gifting.
Family Sharing & Gifts include:
Cadbury Biscuits – ‘Silver’ Assortment Tin (380g) MRSP £10.99, is an assortment of biscuits coated in Cadbury Dairy Milk milk chocolate and presented in a collectible silver and purple tin.
Cadbury Biscuits – Occasions Assortment Carton (290g & 580g) MRSP £5.49 (290g) & £8.99 (580g) was the number 1 biscuit assortment carton at Christmas in 2011.
Occasions is an assortment of family favourite biscuits coated in Cadbury milk chocolate and is available in two sizes.
The Christmas range from Cadbury Biscuits is made up of 12 SKUs
Cadbury Mini Fingers Barrel Tin (500g) MRSP £10.99 is a new SKU for Christmas 2012, this is a barrel tin packed full of mini Cadbury Fingers, with a festive design.
Cadbury Fingers Assortment Carton (375g) MRSP £5.49 was the number two biscuit assortment carton at Christmas in 2011, and this carton includes a
of Cadbury Milk Fingers, a tray of Cadbury Dream Fingers and a tray of Cadbury Bournville Fingers.
Cadbury Fabulous Fingers Tin (330g) MRSP £6.99 aims to build on the launch of Cadbury Fabulous Fingers into a £4m brand, a new SKU for
Christmas 2012, a ‘gold’ tin filled with Cadbury Fabulous Fingers.
Cadbury Big Carton of Fingers (500g) MRSP £5.00 is a giant carton filled with four trays of No. 1 Special Treat brand, Cadbury
Fingers.
Novelty Sharing & Gifts include:
Cadbury Festive Friends (200g) MRSP £1.79 is family favourite shaped biscuits half coated in Cadbury milk chocolate.
Cadbury Mini Fingers Novelty Tube (125g) MRSP £1.79 is a novelty tube filled with Cadbury Mini Fingers.
Cadbury Mini Animals Novelty Tube (125g) MRSP £1.79 isfilled with No. 1 Cadbury Mini Animals – designed for stockings.
Each SKU has festive themed packaging or is presented in a collectible tin.
The Cadbury Biscuit assortment tins and cartons come in a shelf ready outer case for ease of merchandising.
Baked in the UK by Burton’s Biscuit Co, the trading name of Burton’s Foods Limited, under licence from Cadbury UK Ltd.
All trademarks and copyright owned by Cadbury UK Ltd.
