BURTON’S LAUNCHES NEW MARYLAND SNAPJACKS
Burton’s Biscuit Company is introducing a twist to the everyday biscuit with the launch of Maryland SnapJacks.
Maryland SnapJacks offers a new range of biscuits for the everyday biscuits section, with different tastes and textures that are designed to appeal to the whole family.
Bite size, they hope to appeal as an accompaniment to coffee, as a snack, or for sharing with friends.
The new range is being introduced after research found that consumers like plain biscuits but are looking for a more interesting plain biscuit for their tea break.
The Maryland SnapJacks range has four SKUs:
Maryland SnapJacks – Honeycomb Flavour Snaps (180g)
Maryland SnapJacks – Orange Snaps (180g)
Maryland SnapJacks – Vanilla Shorties (200g)
Maryland Shorties – Red Berry Flavour Shorties (200g)
With an MRSP of 99p, the range has been launched to offer value for money and a new addition to the biscuit shelf.
