The Food & Drink Innovation Network

October 2nd, 2012

The Bart Ingredients Company is launching new ‘Spoonkler’- a dual feature cap designed for all cooking needs.

The flip top cap has two uses, one side to shake liberally through small holes and one side wide enough to fit in a teaspoon.

An industry first, the Spoonkler was developed with RPC following Bart consumer research, which found that customers found the awkward shape of most spice jars a hindrance to their particular cooking styles.

A development team was set up at Bart, where representatives from across the business had input into every element of the new packaging from jars to labels to the cap.

With this team, they were able to encapsulate the feedback from the consumer research, and develop a jar that is versatile enough to meet individual shake, sprinkle or spooning needs in the kitchen.

David Collard, Chief Executive Officer who led the development of the Spoonkler said:

“We wanted the design to be versatile and applicable to all cooking techniques.

“Bart’s consumer research showed that whilst some cooks are confident in the kitchen and happy to shake in their ingredients without measuring, others are more cautious, preferring greater measuring control.

“There is nothing like the Spoonkler on the market and we really hope that it will complement all styles of cooking, changing the way that people use ingredients”.

Camilla Bond, Head of Marketing and part of the Spoonkler development team, added:

“Our development team was made up of enthusiastic cooks both from within Bart and our agencies, including Honey, so in conjunction with our consumer research it meant that we were in a great position to make sure that the Spoonkler would work for every consumer”.

Alongside the packaging innovation, Bart has also launched a new website to coincide with their rebrand to the Bart Ingredients Company.

The website, designed and built by Honey, has been developed to have a fresher, more inspirational feel that’s also user-friendly and will operate under a new URL www.bart-ingredients.co.uk.

It will feature updated content, an array of ingredients and a new ‘How to’ section, showing consumers how to get the most out of their herbs and spices.

Matt Purkiss-Webb, Creative Director at Honey said:

“We really wanted this site to be about ingredients and to be inspirational and educational for the creative cook.

“We used vivid photography to bring to life the evocative colours and hope that they bring to life the smells and tastes too, bringing product from the web straight into the kitchen.

“Rather than just showcasing recipes, the site shows you how to use ingredients and get the best out of them for all occasions and seasons.

“It firmly establishes Bart as a leading supplier of innovative quality, ingredients.”