Wall’s is launching a new range of microwavable breakfast snacks.
Rolling out to independent retailers this month, this new line up comprises a Sausage Bap – served with a sachet of tomato ketchup – and a Breakfast Muffin – made up of a Wall’s sausage topped with an egg and cheese slice.
Both are microwaveable and have an RRP of £1.99 (155g).
Predominantly targeted towards the working man, the breakfast range is designed to provide a solution that people can eat on the move.
Ready in less than two minutes they will deliver Wall’s in a convenient new format.
The launch sees Wall’s strengthen its position in the breakfast category, which grew 4% last year and has seen an increase of 16 million breakfast occasions since 2007.
Much of this category growth has been led by the increasing popularity of out-of-the-home consumption, with 55% of consumers leaving home without breakfast on average twice a week.
The launch of the new breakfast range will be backed by in-store and point-of-sale activity, due to launch on 10 September, with additional digital and above-the-line activity to follow.