Upper Crust are hoping to catch the wave of success currently enjoyed by Pasties and Slices – 100% year on year growth– with the release of three new frozen product lines launched into Asda from September 24th.
“David Girdler, Business Development Director of Upper Crust, part of the two Sisters Group, said:
With an increasing trend of snacking at home our pasties and slices are the perfect home baked snack..
“We’ve been baking it easy for eat-at-homers for 15 years and we reckon these are our best yet”
The new lines are:
Beef & Vegetable Pasty – Created using Beef with Potatoes and Swede in a flaky puff pastry
Cheese & Onion Slice – Cheddar Cheese and Onion in a flaky puff pastry
Steak Slice – Pieces of Steak and Onion in a beef gravy in a flaky puff pastry
All products are two meals per pack priced at £1.50.