This September Stella Artois is putting its Chalice in the hands of hundreds of thousands of adults across the UK.
Symbolising quality and craftsmanship, the UK based beer brand is bringing its glassware to consumer around the country and as part of a massive out of home and print campaign, the Chalice will also be seen by millions more.
The ambition is to give the consumer an experience of the ‘perfect Stella Artois serve,’ reaching across both off and on-trade outlets.
The activity launches with an out of home national campaign focusing solely on The Chalice.
The strapline, ‘It’s not a glass, It’s a Chalice.’, showcases the iconic Chalice, bringing to life the sophistication of the Stella Artois experience.
The Chalice will be offered to off trade consumers in Stella Artois’s biggest ever instant redemption promotion.
Half a million Chalices will be given away to adults of legal drinking age who purchase selected packs of Stella Artois.
The promotion will run across selected off trade multiples starting from early September.
As well as the national advertising campaign, the promotion will be supported across digital and social media channels, plus in-store point of sale material.
Phil Pick, Marketing Manager, Stella Artois Western Europe said:
“We’re proud to celebrate the Stella Artois Chalice, an iconic symbol of the superior Stella Artois drinking experience.
“We want to share this premium experience with consumers, whether they’re enjoying a Stella Artois at home or out with friends”.
“We are committed to enhancing the consumer experience of Stella Artois and this is signified by this promotional campaign investment.”