Ready brek is to launch brand new Ready brek Squeezers, an addition to the Ready brek range which comes with squeezable sauces in sachets.
Each box contains six sachets of porridge and six easy to open ‘squeezy’ sachets, designed to be the porridge decorating partner.
Ready brek Squeezers has been designed to appeal to both parents – looking for a way to make a breakfast more exciting and interactive – and kids looking for breakfast fun.
The new range will be available in two flavour variants; Strawberry and Chocolate.
The sachets are easy to tear open and have a nozzle-like opening which makes it easy to draw and get creative with the sauces.
The Ready brek brand aims to encourage children and consumers of all ages to ‘Take the Squeezy Challenge’ and get creative with their breakfast.
This is a new innovation for the cereal category and is hoping to be a hit at the family breakfast table.
Made from 100% wholegrain oats with no added sugar or salt, Ready brek positions itself as a nutritious breakfast choice.
The smooth, lump free consistency makes it more appealing for children and it now contains 26% RDA of Vitamin D for healthy bones along as well as 25% RDA of Iron and Vitamin B1, B6 and B12.
Ciara O’Connor, Ready brek Senior Brand Manager said:
“The launch of new Ready brek Squeezers is all about encouraging kids to have some fun while enjoying a wholesome porridge breakfast.
“It’s what we are all about at Ready brek – great tasting super-smooth breakfast fun for kids.”
Ready brek Squeezers are available in Asda from 10 September and roll out in all other major supermarkets from September, MRRP £2.19