The Food & Drink Innovation Network

September 27th, 2012

Booker has launched four new snack products into its Happy Shopper range.

Now available are Monster Claws, Prawn Shells and Mini Poppadoms which offer value for shoppers at 59p or ‘2 for £1’ for a sharing size bag – and deliver at least 30% POR for retailers.

This is joined by a larger Party Mix bag (90g) that is price-marked at only £1.

All the products are packed in bright foil packs to attract shoppers and maximise freshness.

With these new additions, there are now seven products across the Happy Shopper snacking range so shoppers can ‘mix n match.’

As well as this, the Party Mix bag delivers an opportunity for retailers to increase sales of the larger bags designed specifically for entertaining.