Burton’s Biscuit Company has unveiled its latest Cadbury Halloween range, which aims to help retailers optimise sales during this lucrative time of the year.
Last year, Cadbury Biscuits grew the Halloween biscuits category by 146%, taking it to over £1m RSV.
The new range from Burton’s hopes to build on the Cadbury Fingers and Cadbury Animals ranges to meet the consumer demand for Trick or Treat and party treats.
Halloween is the third biggest calendar event in the UK after Christmas and Easter and is enjoyed by a range of ages.
The latest Halloween range from Cadbury Biscuits is made up of four themed SKUs:
Cadbury Halloween Mini Fingers (110g – 5 x 22g) – RRP £1.69
Packs of Cadbury Mini Fingers with a special Halloween design.
Cadbury Toffee Apple Fingers (125g) – RRP £1.89
Toffee apple flavoured biscuits covered in Cadbury milk chocolate.
Cadbury Spooky Shapes (132g – 6 x 22g) – RRP £1.69
Evolved from Cadbury Animals these are mini bags of spooky shapes half coated in Cadbury milk chocolate.
Cadbury Vampire Mallows (150g) – RRP £1.59
Cadbury Vampire Mallows are filled with oozing jam and coated in Cadbury milk chocolate.
All four SKUs have Halloween themed packaging in the iconic Cadbury purple and Halloween green, which hopes to add extra appeal and make them stand out on shelf.