Echo Falls has announced major sponsorship deals at key festivals and fashion events this year as part of a concerted 12-month campaign of activity and unprecedented spend.
Echo Falls will engage with an estimated 100,000 consumers as exclusive wine partner at Bestival and the Clothes Show Live.
The wine was also available at other events throughout the year including V Festival, South West Four and Hard Rock Calling, which extended the reach further.
An on-pack offer will support the sponsorships in the off-trade, with bottles featuring a striking promotional neck collar giving consumers the chance to win tickets to the events alongside hundreds of other prizes encouraging Echo Falls consumers to ‘Take the Moment’, enjoying new experiences.
The neck collared packs available at Tesco, Morrisons, Sainsbury’s and Asda from August will encourage consumers to visit and ‘like’ the Echo Falls facebook page where it already has more than 25,000 fans.
Both the Clothes Show Live and Bestival see a branded bar area where consumers can ‘Take the Moment’ with Echo Falls wine, as well as enjoying other experiences including vanity areas, music & entertainment.
In addition to festival and fashion partnerships, this year Accolade Wines has invested in an up-weighted Come Dine With Me sponsorship from April to December 2012 as well as the new packaging implemented across the Echo Falls range to enhance its shelf appeal and premium cues.