Swiss Chocolatier, Lindt is launching the new Lindt Creation range, comprising of four filled chocolate bars.
Aimed at encouraging shoppers to upgrade their chocolate purchases the new chocolates aim to provide retailers with an opportunity to add value to their bars category.
Lindt Creation, is available in Divine Hazelnut, Velvety Vanilla Almond, Sumptuous Dark Orange and Luscious Caramel and has been developed to take advantage of the continued success of Lindt within the bars category.
Lindt bars value sales are worth almost £30m and Lindt is the fastest growing chocolate brand in the market growing at 12.5% year on year.
The launch will be supported with a £2m marketing campaign including above and below the line communications, with strong TV support in September.
Branded POS aims to further drive sales in store.
Launching the Creation range hopes to help to draw continued interest to the bars category.
The marketing campaign is targeted towards driving awareness and trial, with a peak in September when the range will appear on national television.