NEW CAMPAIGN WELCOMES BACK FRUIT SHOOT
Soft drinks manufacturer Britvic has announced that the Fruit Shoot brand is now available again for customers to stock and consumers to buy.
To ensure that parents are aware of the brand’s return, a series of ‘We’re back’ print adverts will run in national and consumer media to alert them.
The brand has also created new 10 and 30 second TV ads to let parents and kids know the drink is available, with a specially created ‘Fruit Shoot is back, go get it’ tag line.
With the print adverts running from 3 September for two weeks, the brand will also launch the new TV campaign in mid-September up until November to reinforce the message.
The ‘We’re back’ activity will also be supported by extensive PR to ensure consumers are fully aware of the brand’s availability.
The news is also being highlighted with retailers via a strong shopper and in-store plan across all channels and through Britvic’s customer development executives during their store visits.
When Fruit Shoot Regular, Fruit Shoot Low Sugar and Hydro appeared on shelves at the end of August, Britvic will focus on multi-pack availability for the multiple grocery channel and single serve formats for the impulse channel.
As previously stated, there will be a gradual increase of re-supply, to enable Britvic to meet historic levels of demand. Fruit Shoot My-5 continues to be available in full supply.
