Following the successful launch of BACARDÍ OakHeart, part of Bacardi Brown-Forman Brands, a new addition to the BACARDÍ range of pre-mixed cans will be in available in September: BACARDÍ OakHeart & Cola.
Mixed, the BACARDÍ OakHeart & Cola 275ml premix can will be available across the Off Trade from September 2012, in case sizes of 12 single cans.
The single cans will have an RRP of £1.85.
The BACARDÍ OakHeart & Cola Premix Look draws inspiration from the BACARDÍ OakHeart parent brand, appealing to the core target audience, males from LDA-24.
BACARDÍ OakHeart Success, launched, in October 2011, has already achieved a market position.
In the latest four weeks BACARDÍ OakHeart’s market share of Spiced Rum is 12.2%, against a market growing at 1.7%.
BACARDÍ OakHeart & Cola premix has a masculine, dark, edge that is designed to appeal directly to the young male.
Liam Newton, from BACARDÍ OakHeart said:
“These new cans are ideal for consumers who wish to enjoy a pre mixed BACARDÍ OakHeart at home or on the move.
“Tapping into the consumer trend for more fun and convenient ways to enjoy their favourite spirits, the BACARDÍ OakHeart & Cola 275ml premix gives fans the opportunity to savour the drink anytime, anywhere.
“With an RRP of £1.85 and convenient format, we recommend stocking up today”.