MULLER DAIRY LAUNCHES TWO NEW CRUNCH CORNERS
Müller Dairy is launching two new Crunch Corner Limited Edition twin-pot yogurts: Orange Chocolate Crunch Corner and Cookies & Cream, Crunch Corner.
Orange Chocolate Crunch Corner is a new flavour combination which was voted for by the Corner brand’s Facebook followers;.
And ‘dessert inspired’ Cookies & Cream, which is making a return to the Crunch Corner portfolio, having proved to be popular when it made its debut as a Limited Edition in the spring.
Both Limited Editions will be available from early September through to summer 2013.
The latest lines in Müller Dairy’s rolling series of Limited Editions will replace the Limited Edition British Classics single pots – Eton Mess and Apple Pie, which joined the portfolio in May.
However, Eton Mess and Apple Pie Crunch Corners will both remain in the range as part of the British Classics Limited Edition six-pack.
A £2m fully-integrated marketing campaign incorporating a 10-week TV burst during October-December, six-sheet posters and social media marketing activity will support the Orange Chocolate and Cookies & Cream Crunch Corner Limited Edition launches.
Each of the 135g single Limited Edition pots has an RRP* of 64p and will be packaged in shelf-ready trays of 12 pots.
