MANCHESTER DRINKS ADDS WOO WOO FLAVOUR TO MYCOCKTAIL RANGE
Manchester Drinks Co is set to build on its MyCocktail range with the launch of a brand new Woo Woo cocktail pouch.
The new flavour was selected after Manchester Drinks Co allowed fans of their MyCocktail Facebook page to choose their favourite cocktail.
The response showed that Woo Woo is a firm favourite, with 39% of entrants choosing it, ahead of other popular cocktails including Long Island Iced Tea, Purple Rain and Sea Breeze.
The Woo Woo will replace MyCocktail’s limited edition flavour, Summer Fruit Punch.
The Woo Woo is a take on the South Pacific drink; a blend of peach schnapps, vodka and cranberry juice.
Set to launch in October 2012, priced at £13.97 RRP, will initially be available in 306 Asda stores nationwide.
The new listing is designed to compliment the MyCocktail range of pre-mixed cocktails, already including Cosmopolitan and Mojito, designed for consumers, looking for a blended, ready-to-drink option.
The listing is another launch for the Manchester Drinks Company brand portfolio, which includes the MyMocktail, Alfie and Shuda pre-mixed ranges, and demonstrates the growing consumer demand for the ready-to-drink category in the off-trade.
Richard Benjamin, founder of Manchester Drinks said:
“We gave our customers the chance to choose our next creation, and they emphatically choose the Woo Woo.
“We are very pleased to be able to add it to our range of superior drinks, which allow people to enjoy their favourite cocktails at home, at affordable prices.”
MyCocktail Woo Woo will be available from 8th October in 1.5 litre pouches from Asda RRP £13.97.
For more information click here to visit the website.
