MAMMY JAMIA’S WINS LISTING WITH TESCO
A company making a range of premium fruit preserves has won a listing with Tesco.
Mammy Jamia’s, launched by husband and wife Andrew and Sajmira Cairns a year ago, is being stocked in 300 Tesco stores.
It is the latest listing following 12 months which has also seen the young brand win listings with Sainsbury’s, Waitrose and Ocado.
Tesco is stocking three of the company’s preserves – Fig, Pear and Rhubarb.
The Rhubarb preserve has been developed exclusively for Tesco. Sainsbury’s, Waitrose and Ocado stock Mammy Jamia’s Fig, Pear and Apple preserves.
There are currently seven jams in the range
There are currently seven jams in the range with other varieties consisting of Greengage, Plum and Quince.
All of the jams are based on an original recipe passed down through the family of Sajmira’s Albanian mother, hence the name Mammy Jamia.
Initially the couple had 600 jars of jams made which sold out over six consecutive Saturdays on a stall in their local indoor food hall in Cheshire.
Buoyed by their early success, the couple sent off samples to a number of supermarkets with Sainsbury’s being the first to make contact and give the brand a listing in 216 stores.
Subsequently, it also won over Waitrose which stocks the jams in 150 outlets.
In its first year of trading Mammy Jamia’s sold 103,000 jars and had a turnover of £250,000.
The jams are manufactured and distributed by Kent-based Opies, one of the UK’s oldest private family-owned food companies.
The 340g jars retail at £2.39.
