Following the successful launch of its Fruit & Fibre range, Kingsmill is announcing the arrival of bagels and brioche rolls to add to the brand’s suite of bakery goods.
The range has been developed in response to rising consumer demand for convenient breakfast products.
With breakfast being the biggest meal occasion for bakery, the range of breakfast goods is designed to provide retailers with an opportunity to capitalise on a market that is currently worth £7.3bn.
The launch of Kingsmill Bagels and Kingsmill Brioche Rolls not only broadens the brand’s portfolio, but also aims to affirm its position as a supplier of bakery products across a broad range.
Having introduced the new Kingsmill Bagels under the Fruit & Fibre range, Kingsmill is now broadening the range with the launch of new varieties: Kingsmill White Bagels and Kingsmill 50/50 Bagels.
Head of Innovation at Allied Bakeries, Janene Warsap said:
“Bagels are more popular than ever before, currently being enjoyed at 3.5m more breakfast occasions than three years ago.
“With 41% of bagels being consumed by families, we’re keen to support our busy consumers by providing a delicious alternative for breakfast.”
Kingsmill Bagels launched on 3 September 2012, and are available in 4-packs of White, 50/50 and Fruit & Fibre.