Heinz is launching a new range of hot chilli sauces.
The new Heinz Hot Sauces, in-store from October, combine heat, flavour and a splash of colour to be used as an ingredient or dipping sauce.
The three varieties are designed to complement the flavours of consumers’ favourite foods, whilst adding a chilli kick to dishes in differing degrees.
Serving suggestions from Heinz include giving that extra zing to pizza, pasta, stir fries, chicken, burgers and more.
With a RRP of £1.49, the range consists of three chilli flavours:
• Chipotle & Garlic is a smokey, medium spiced sauce with a hint of garlic.
• Green Jalapeño is a hot-spiced sauce with a tangy, zesty taste.
• Yellow Habanero is a fiery hot yellow chilli sauce, the hottest varieties. This sauce is complemented with a sweetness to balance its searing heat.
All three sauces contain chillies sourced from a single origin – Mexico – and in the case of Yellow Habanero, a single farmer’s co-operative.
The Heinz Foodservice arm of the business also sees opportunities for the product to be placed both back and front-of-house, which aims to further reinforce the product’s quality credentials and encourage in-home usage.
The launch of the new range will be supported by a social media campaign.
Each 150ml bottle features a unique QR code that will direct consumers to the Heinz Hot Sauces Facebook page (www.facebook.com/heinzhotsauces) encouraging chilli lovers to come together, provide recipe inspiration and special offers, supported by YouTube videos and Twitter conversation.
The launch of the new campaign will be supported by an integrated campaign, including digital activity, sampling and radio.