The UK’s pasty supplier, Ginsters, is aiming to capitalise on the buoyant snacks market with the introduction of a new special edition SKU to its pasties range this month.
Following the success of its spicier special edition offerings, Ginsters is launching a Beef Madras variant this autumn.
The Beef Madras pasty is made with fresh British beef marinated in a spicy Madras sauce with potato, onion and green peppers wrapped in puff pastry.
The new SKU will replace the recent Full Monty special edition pasty and will retain the same price and coding on-pack to give an easier change over for retailers.
Andy Valentine, Head of Brand Marketing for Ginsters, said:
“Following on from the success of previous special edition SKUs, we are excited to introduce the Beef Madras pasty.
“By offering both a traditional British favourite and ethnic variety that embraces the contemporary taste palette of the nation, we are confident we can expand our broad consumer appeal and provide retailers with products which genuinely resonate with their customers.
“Full of fresh British ingredients and exciting, spicy flavours, this special edition pasty will help attract new consumers and boost sales.”