Westons Cider has restyled the image of their Old Rosie traditional cloudy cider with a new look that’s been unveiled at the 2012 Great British Beer Festival (GBBF).
Westons commissioned research and spoke to both Old Rosie drinkers and real ale drinkers to canvas their opinions and attitudes.
The results of the research helped drive the direction of the new packaging, and Westons Cider crafted a range that aims to appeal to a broad consumer base of cider and real ale drinkers as well as creating a product with personality.
The new packaging hopes to give the brand better shelf stand out and a stronger image with a sophisticated look whilst reinforcing the heritage of Westons.
The connection between ‘Old Rosie’ cider and the 1921 steamroller is demonstrated through the new packaging.
The Old Rosie re-brand made its debut appearance at a trade breakfast launch to be held at the Hand and Flower in London.
Animator, illustrator and artist Dan Kitchener will paint live a huge 6ft x 5ft illustration of the new Old Rosie artwork to unveil the new look of the brand.
Dan Kitchener’s work was most recently seen at the Queen’s Diamond Jubilee concert as the backdrop to Sir Paul McCartney’s set.
Old Rosie is available from Waitrose with an ABV of 7.3% and an ARP of £5.37 (2 Litres).