The Weight Watchers 1L cordial range launched at the beginning of the year through major multiples including Tesco and Asda will now be available in 80 Waitrose stores across the country.
The cordials are available in a 1 litre PET format in three flavours – Sicilian Lemon & Elderflower, Italian Red Grape & Pomegranate and Chilean Plum & Raspberry – with No Added Sugar and a ProPoints value of zero per 250ml serving.
Elsewhere in the VSD portfolio, both the Vimto Original and No Added Sugar (NAS) 725ml cordial range is set for a major roll out across Waitrose.
They will also be available at 80 stores nationwide from mid-August, further strengthening the brand’s range within the supermarket which already stocks Vimto Original and Cherry Vimto 500ml carbonates.
Marketing Manager Emma Hunt said:
“Our new Weight Watchers range is aimed at consumers who are looking for appealing, premium soft drinks and this listing will allow us to reach more of our target audience through Waitrose.
“Vimto has been performing extremely well, with its cordials currently growing three times faster than the market.
“Major marketing activity to boost awareness of Vimto cordial to mums and teens this year means there is a growing demand for the brand and a need for it to be on shelf.”
Vimto has recently reached its highest ever value of £60.5m, and its cordials are currently growing at +10% YOY.
Weight Watchers is experiencing equal success and was recently rolled out into the Impulse channel and also entered the Irish market.