First Drinks has launched new premium packaging for Tullamore DEW, the world’s second largest Irish whiskey.
The new look hopes to embody the brand’s taste, authenticity and Irish True story will start appearing on UK shelves this month.
The new bottle represents another chapter in the Tullamore DEW story; it’s the same tasting whiskey, just a new look with a modern twist.
The new packaging aims to highlight the brand’s credentials and more prominently tell the story of its heritage.
Mark Collins, Marketing Controller for Tullamore Dew at First Drinks said:
“Tullamore DEW is currently one of the fastest growing Irish whiskey brands globally, with sales almost doubling since 2005.
“It’s a relative newcomer to our shores but since re-launching last year with significant on-going investment including outdoor advertising at key times such as St.
“Patrick’s Day, Tullamore DEW has become a rising star locally here in the UK as well.
“We are confident that the new Tullamore DEW packaging will help take the brand to the next level by better telling our authentic story, whilst maximising the impact of the brand’s iconic bottle shape on the shelf and back bar.”
As well as supporting the brand with marketing investment, William Grant & Sons Ltd, brand owner of Tullamore DEW Irish Whiskey, announced plans to fund a new state of the art distillery in Tullamore town, earlier this year.
Established in 1829, Tullamore DEW Irish Whiskey is triple distilled and aged in seasoned casks.