PAGO LAUNCHES NEW ORGANIC APPLE JUICE

August 24th, 2012

Pago is expanding its product portfolio with the launch of new organic apple juice.

Sustainability and a healthy eco-friendly lifestyle continue to rank highly amongst consumers and organic fruit juices have been increasing in popularity for the last few years.

10 different varieties of organically grown apples give the new Pago Organic Cloudy Apple it’s flavour.

The fruit is freshly squeezed, to ensure that all the natural goodness from the fruit makes it into the green bottle at the time of bottling.

This includes a new label design which has been specially devised for the new range and communicates the organic promise in words and with the EU symbol.

Marvin Henshaw, UK Country Manager said:

“Our aim was to create an all-new taste dimension in organic fruit juices and we have achieved this with Pago Organic Cloudy Apple.

“Organic customers will no longer have to make any compromises when it comes to their choice of fruit juice.”

“The Pago philosophy has always revolved around nature – only natural ingredients and the best quality fruits – so extending the range into organic fruit juices is a natural progression for the brand.

“For almost 125 years now the company has renounced the use of any artificial additives and Pago organic juice does not contain any added sugar.”