KP Snacks has announced the launch of two new Darts inspired limited edition flavours to the existing McCoy’s range.
The new product will be on shelf from the beginning of September as well as a new on-pack promotion offering consumers money-can’t-buy prizes.
Foregrounding the sporting aspect of the brand’s official partnership with the Professional Darts Corporation (PDC), the named Peppered ‘Bullseye’ Steak and Pickled ‘One Onion and Eighty’ are a darts-themed twist on classic favourites designed to drive consumer interest and rate of sale for retailers.
The new limited edition flavours will feature an on-pack promotion offering consumers the chance to win a visit from two top level PDC players to their local pub, including all food and drink for the winner and three friends.
On top of this there will be a weekly prize draw where consumers can win an Xbox 360 and a PDC games bundle.
To enter consumers scan the QR code on the back of the pack or visit mccoys.co.uk/darts or facebook.com/mccoyscrisps where they will be challenged to play Darts pro in a virtual darts game.
The promotion will also run across the entire McCoy’s range which includes Handypacks, price marked packs, multipacks and sharing bags.
The limited edition launch and on-pack promotion will also be supported by a social media campaign to drive traffic to the website and Facebook page, creating further brand awareness.
The McCoy’s brand is worth £111m, growing by 15% and is the official Snack Partner of the Professional Darts Corporation.