A new design for Costa Roast and ground has been designed by company Slice as part of a collaboration between Kraft Foods and Costa.
The brand is to be sold in both Costa stores and major multiples.
Alan Gilbody, Creative Director at Slice Design Ltd, said: “A big part of the Costa experience is the skill of the Barista.
“We wanted capture this on pack by introducing some of the tips and tricks that the baristas use in store every day so that coffee lovers can now enjoy the perfect cup of Costa coffee at home.
“This is the first time that Costa have launched an FMCG product into the multiples.
“By incorporating core Costa design equities, the red and the waves, the brand is quickly and easily differentiated as the brand for coffee lovers.”