Kerrygold’s Block Butter is now being launches in a softer block.
Their research showed 83% of respondents agreed that block butter is too hard to spread or bake with when taken straight from the fridge, whilst 65% of the consumers we questioned said they would be interested in purchasing an easier to spread block butter.
Kerrygold Softer Block Butter aims to help address their frustrations and bring convenience to a product that has previously been quite difficult to use.
Alison Palmer, Brand Marketing Controller for Kerrygold said: “We know our consumers love the creamy taste of Kerrygold Block Butter, but we carried out some research that told us that there is also a real frustration with the hardness of all block butters when taken from the fridge.
“A lot of consumers have developed their own tricks to help soften it up – including putting it in the microwave or holding it over the steam of the kettle to make it softer and ready to use.”
Kerrygold Softer Block Butter has been made that little bit softer with the help of Mother Nature – the vast majority of cow’s diet is the rich, green, natural grass which grows in Ireland.
Ireland’s location on the edge of the Atlantic Ocean gives it a temperate climate, not too hot and not too cold and with regular rainfall – the perfect weather for growing grass.
As a consequence of cows grazing on this lush green grass, the cream used to produce Kerrygold Softer Block Butter is naturally softer milk fat.
To enhance the softness further, the cream is gently heated and cooled before churning.
Kerrygold Softer Block Butter is now the softest block butter in the market.
Kerrygold Softer Block Butter 250g is available from June from Asda, Sainsbury’s, Tesco, Morrisons, Co-op and Waitrose with an RRP of £1.60.