HOVIS TEAMS WITH VICTORIA PENDLETON FOR NEW PACK
Hovis and Victoria Pendleton are celebrating the GB cycling team’s recent medal successes in the hope of getting the nation back on their bikes with the launch of the Hovis Cycle Maps website and competition.
This includes a new look pack across the Hovis Wholemeal loaves featuring Olympic Gold medallist Victoria Pendleton to inspire the nation from pack to bicycle.
Retailers are encouraged to maximise the nation’s love affair with cycling which has led to 40% of the nation being motivated to get back on their bikes by prominently featuring the eye-catching limited edition Hovis Wholemeal packs on shelf from 20 August 2012, which also contain an Olympic gold medal.
The smartphone-friendly Hovis Cycle Maps website has a range of 16 cycle routes across the UK supplied by charity, Sustrans, as well as tips from the Olympic champion herself and healthy wholemeal recipes, for ‘on-the-go’ or as a picnic pick.
Cycle routes range from six to twenty one miles over a variety of different landscapes; from crossing over the River Avon, cycling to the heart of ‘Constable Country’ or taking in the seafront vistas of Poole Bay.
The Hovis Cycle map campaign aims to encourage people to live a healthier lifestyle by incorporating Hovis Wholemeal goodness into their daily diet whilst providing the inspiration, tools and know-how to encourage consumers to get cycling.
Hovis is also giving away five Pendleton bikes, designed for females, along with a host of exciting runner up cycling gear across five weekly prize draws via facebook, in association with Halfords.
Visit www.hoviscyclemaps.com to view all sixteen maps and find the nearest route, along with exclusive tips, hints from Olympian Victoria Pendleton and prizes.
