Heinz is launching two new flavours – Fruity Pudding with Banana and Oats, and Fruity Yogurt Peach – to its baby dessert pots range, aiming to drive category consumption and offer mums more variety in-store.
Designed for babies aged 4 to 36 months at an RRP of £1.75 for a four pack of 100g pots, the new flavours aim to provide mums with a nourishing and convenient dessert pot.
Each pot contains one of their babies’ five a day.
In addition, they have the added benefit of vitamin C and contain no added sugar and no artificial colours, flavours or preservatives.
Building on the existing dessert pots range, the new flavour offers the nutrition that form a crucial part of a baby’s diet, and the Fruity Yogurt Peach variety contains calcium for strong bones.
Both varieties were selected for the range, following research from Heinz that banana, yoghurt and peach were some of the top flavours that mums wanted to see in-store.
The Heinz Dessert Pots range is the fastest-selling Dessert Pot brand in the market, seeing growth of +42%.
Furthermore, the existing Fruit Medley variety is the fastest-selling one in the Heinz range.