Harry Briggs and Marcus Waley-Cohen, the London based entrepreneurs behind Firefly have announced the expansion of their product range with the launch of their new on-the-go Fireflies.
Hitting shelves for an exclusive launch with Harvey Nichols on 15th August the new 500ml PET bottles will be available nationwide from September.
Designed to offer Firefly’s distinctive take on natural refreshment to people on the move, the new PET bottle is a blend of fruit juices and botanical extracts that’s set to be the new hand bag and gym essential.
The PET range has been developed to complement Firefly’s ‘sit down and savour’ glass range taking the brand to a wider audience through the ‘grab and go’ market.
Launching in three new flavours: Lemon & Lime, Orange & Passionfruit and Raspberry & Pomegranate, each one has been developed to be refreshing.
Marcus Waley-Cohen, founder of Firefly said:
“This is a hugely exciting move for Firefly and one that we feel it’s the perfect time to make.
“PET is not a replacement for the glass bottle but an exciting addition to the Firefly range, which we feel makes us accessible to more customers, on more occasions.
“Our original, glass bottle range will always be a part of our heritage and something we are exceptionally proud of.
“We’ve launched the new range in response to our customer’s frequent requests for Firefly in a ‘grab-and-go’ format and we are confident that the new PET bottles are the perfect answer to that.”
The new PET bottles have been designed to work alongside the iconic Firefly glass range.
Identifiable by the bright colours and black and white photos, synonymous with the Firefly brand, the new range sees the photographs ‘released’ from their Polaroid frame.