Eisberg, the alcohol free wine brand, has undergone a design update with a fresh new logo and label design.
It aims to give the brand a more contemporary appearance and increase the wine’s appeal to a wider audience.
The rejuvenated branding will be rolled out across the whole range of Cabernet Sauvignon, Rosé, Riesling and Chardonnay.
The new design bottle label includes a QR code which scans directly through to the brand’s website.
Here, users will find a range of content including a dedicated pregnancy page featuring downloadable baby shower games, hints and tips.
Those choosing Eisberg for health reasons can read blogs and ‘Take the Pledge’ to commit to a 2- 3 day a week break from alcohol, continuing the Love Your Liver campaign message.
The new look Chardonnay, on shelf now, also has a new, improved flavour, developed following taste tests.
Brand consultant Fran Draper said:
“The new look bottle has been designed to reflect the needs of our consumer.
“In store, our drinkers want access to product information quickly and easily, and at home they want a bottle that looks as good on the table as a usual, high quality bottle of wine.”
Eisberg is stocked in key Multiples, Impulse and Cash and Carrys.