Del Monte, the fruit juice brand, has sourced a “super” natural new ingredient, Stevia, which enables juice drinks to be made with a fraction of the sugar content previously possible.
The Stevia plant is indigenous to the tropical regions of Central and South America and has been used as a sweetener for centuries by the Guaraní people of Paraguay.
Del Monte’s new Naturally Light low-calorie range contains only half the sugar and calories of standard juice and juice drinks.
The new juice drink range comes in three flavours: Mango and Papaya, Pineapple and Lime and Superfruits, each with just 50-63 calories per 250ml glass.
All contain vitamins, providing 100% of the recommended daily allowance (RDA) of vitamin C and 50% of the RDA of vitamins B, E and Selenium.
Del Monte Naturally Light is targeted primarily at health and weight-conscious women as it offers a lower calorie and lower sugar alternative, whilst still providing the goodness of fruit, vitamins and hydration.
Del Monte Naturally Light will initially be on the ambient juice shelves in Tesco and selected Sainsbury’s supermarkets from mid-August.
Further additions to the range are planned next year, including tempting new flavours and the launch of convenience sized 250ml bottles.
Tony Gill, Del Monte UK Commercial Director, said:
“We have listened closely to19mers’ health concerns and know that there is a real demand for healthy, natural drinks with lower sugar and calories.
“Del Monte Naturally Light fits the bill perfectly, with a high juice and vitamin content but just half the sugar and calories of standard juice and juice drinks.”