Colman’s has expanded its sauces portfolio to include Cranberry Sauce.
Colman’s Cranberry Sauce forms part of the existing Colman’s range which comprises of Bramley Apple Sauce, Instant Gravy Paste and its iconic English Mustard.
The launch aims to meet consumer expectations of a UK condiment brand to have a cranberry variant.
Colman’s Cranberry Sauce comes in the iconic, square Colman’s condiments jar but features brighter more modern packaging and is light weighted to 250ml.
The label still hopes to communicate the British heritage of the Colman’s brand, but has been redesigned to communicate a more premium product offering, including a bigger food shot for increased standout on shelf to encourage younger shoppers to purchase and drive growth into the Condiments market.
Colman’s Cranberry Sauce RRP is £1.69 per unit and there are 6 units in a case.
Colman’s Cranberry Sauce is being supported by in-store promotions as well as online support.