Britvic has launched a Red Berries limited edition from the squash brand, Robinsons.
Available from the beginning of September, Robinsons Red Berries has been created in a bid to drive frequency of purchase during the winter months, by offering parents the choice of a new flavour for their kids, which can be served warm or cold.
The label has been designed with this in mind, featuring a knitted pattern and mixed berries in the shape of a mug to communicate to consumers that Robinsons Red Berries can be a warming winter drink.
On-pack messaging includes a, ‘try me warm’ flash on the front, encouraging parents to try a different serve for the squash.
Limited edition Robinsons Red Berries replaces the Limited Edition Robinsons Strawberries & Cream, which has been available since April.
This winter-warming Red Berries variant will be available to multiples and to the impulse channel via cash and carry.