Soft drinks manufacturer Britvic is introducing naturally-sourced Stevia extract to its drench juicy spring water range.
From the middle of August, all variants will include purified Stevia extract.
The move will be communicated via the addition of the Stevia extract logo to the front-of-pack.
The brand will also be supported by marketing activity later this year to ensure it remains top-of-mind with consumers when making their purchasing decision in-store.
Jonathan Gatward, GB marketing director at Britvic Soft Drinks, said:
“The introduction of purified Stevia extract to the drench juicy spring water range demonstrates our ongoing commitment to giving consumers the option of choosing great-tasting drinks with naturally-sourced sweeteners.
“We strive to lead the way in soft drinks innovation and the use of Stevia extract in drench juicy spring water follows our announcement earlier this year regarding SoBe V Water becoming the first UK soft drinks brand to contain the purified extract.”
Britvic will use purified Stevia extract alongside the range of other existing sweeteners in its portfolio to give consumers options that balance health, hydration and taste.
The drench juicy spring water range comes in a 440ml PET bottle and includes Orange & Passionfruit, Cranberry & Raspberry and Blackcurrant & Apple variants.