Bonds Confectionery (established in 1895) has unveiled its first character bag range of sweets, Miss Penny Penguin, which will is now available to retailers across the UK.
Following on from the success of its 39p and traditional Sweet Shop range, Miss Penny Penguin is the first release of its character bags, which will be part of a standalone range scheduled for full release by the end of the year.
Available in two sizes, Miss Penny Penguin strawberry flavoured gums come in a 70g bag and retail at 49p, while the larger mixed flavour 150g bag, Miss Penny Penguin & Friends, is price marked at 99p.
Developed to appeal to the consumer wanting a value snack, the strawberry flavoured gums in Miss Penny Penguin and mixed fruit Miss Penny Penguin & Friends have been designed to appeal to a wide audience, from children to adults with its chewy texture, fun characters and flavour.
In keeping with the aim to produce a product which appeals to a wide customer base, the packaging has been designed using soft touch bags with pastel and black colouring, aiming to make the product stand out on shelf, retailer hooks or simply in Bonds Confectionery’s shelf ready packaging.
To further cement its appearance on the market, the recipe is free from artificial colours and uses natural flavours, an approach which is proving popular with the consumer.
Miss Penny Penguin comes in 20 x 49p SRP’s and Miss Penny & Friends 12 x 99p SRP’s.