This September, Birds Eye is extending its Waffles range with the launch of Hash Brown Waffles.
The first of its kind in the market, Hash Brown Waffles partner two products by incorporating freshly shredded potatoes and onion into the Mini Waffle shape.
Hash Brown Waffles (459g) has an RRP of £1.49 and will be available to all accounts from the 1st September.
Pete Johnson, Brand Manager at Birds Eye, said “Birds Eye Potato Waffles are going from strength to strength following the introduction of Mini Waffles and a packaging refresh across the range last year.
“We’re delighted to introduce Hash Brown Waffles and believe they will be a real hit with consumers, with the holes making them even tastier and crispier than standard traditional triangular hash browns.
“Hash Brown Waffles are another example of Birds Eye modernising the frozen category and offering convenience without compromise.”
The launch will be supported by an interactive Facebook campaign.